The not-for-profit organization Mars Hill Broadcasting Co. Inc. (DBA - Mars Hill Network) operates radio stations WMHR-FM 102.9 Syracuse NY; WMHN-FM 89.3 Webster NY; WMHI-FM 94.7 Cape Vincent NY; WMHQ-FM 90.1 Malone NY; WMHU 91.1 Newport NY; WMHY Richfield Springs, NY; and WMHH-FM 96.7 Albany/Troy/Schenectady, NY (all non-commercially licensed) with the purpose of communicating the Gospel of Jesus Christ by means of its conservative Christian radio ministry strengthening the Christian family and reinforcing the ministry of local churches in the United States and Canada. Principally listener supported it also delivers service to translator stations. Through its regular broadcasters the company encourages identification with the worldwide ministry of the Gospel throughout evangelical agencies.