More Than Two-Thirds of Millennial Evangelicals Give to Charity, Says New Study

Sixty-eight percent of Millennials who self-identify as evangelical gives annually to charity. This rate is so high that it surpasses the giving rate of evangelical Gen Xers, whose giving rate is 63%, and even approaches 78% giving level of evangelical Baby Boomers. These findings come from a study of evangelicals commissioned by Dunham+Company.

The research also found that Millennials are much more likely to be engaged in their faith than other generations, with 61% of Millennial evangelicals indicating at least weekly church attendance compared to 54% of evangelical Boomers, and 44% of evangelical Gen Xers.

“Millennials are often believed to be disengaged in their faith, but this study shows that those Millennials who identify as evangelicals are more engaged in their faith than other generations,” says Rick Dunham, Founder and CEO of Dunham+Company, which helps charitable organizations worldwide with their fundraising, marketing and media strategies.

The findings are also optimistic about the future. About 1 in 5 (19%) of all survey respondents say they will be contributing more to charities in the coming year. However, the younger the generation, the more likely they are to increase their giving. Thirty-four percent of Millennials said they would be giving more compared to 21% of Gen Xers and only 12% of Baby Boomers.

In looking at the importance of the charitable tax deduction in influencing how much evangelicals give, once again, the younger the generation, the more likely the tax deduction influences the amount they give. While 40% of Boomers indicated that the charitable tax deduction would influence how much they gave, 53% of Gen Xers felt the same way, with 63% of Millennials indicating as such.

The study was part of a WPA Intelligence study of 1,000 self-identified evangelical Christians nationwide. All respondents were contacted via an online panel. Interviews were conducted online April 3-9, 2019. The survey was stratified based on age, gender, ethnicity, and region.

For more on Millennial giving, see also the ECFA report The Generosity Project.


This text is provided with the understanding that ECFA is not rendering legal, accounting, or other professional advice or service. Professional advice on specific issues should be sought from an accountant, lawyer, or other professional.


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